»Jutta Typeface«
In this student project I digitalised a font design by my mother Jutta.
When my mother was young she loved to do pen drawings. She 
did a lot of wonderful illustrations and many font designs. I wanted 
the font to still have the initial charakter of a hand-drawn font 
but to work in the digital world as well. As the template I used was 
a Donovan songtext I decided to integrate this as well as the
great illustrations I found in my mothers archive into my
design of the presentation.
Coached by Prof. Jovica Veljović.

»Jutta Typeface«. Design: Lena Schmidt. Broschur, 16 × 24 cm, 28 Seiten, Klammerheftung. Drei Plakate 100 × 70 cm. Schriften: Futura Condensed, Jutta, Jutta Deco. Kurs: Type Design Basis. Betreuer: Prof. Jovica Veljović. HAW Hamburg, Department Design. WS16/17.



Lena Schmidt auf Behance

Lena Schmidt auf Instagram